Privacy Policy

Last Updated: July 24, 2026

Introduction

Ascend ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how the app handles your information. The short version: your data is stored privately in your own iCloud account, not on any server we operate, and we never see it.

How You Sign In

Ascend uses Sign in with Apple as its only sign-in method. There is no username or password to create or remember. Depending on what you choose to share when you sign in, we may receive your name and email address (Apple may provide a private relay email address instead of your real one — that's your choice, made through Apple's sign-in screen, not something we control).

Where Your Data Lives

All of your challenge data — daily logs, cycle tracking, activity history, badges, and profile information — is stored in your own private iCloud database (Apple's CloudKit), not on servers we operate. We do not have a company database of user data, and we cannot access, read, or export your data even if we wanted to — it's protected by your iCloud account the same way your Photos or Notes are.

Some app preferences (like notification settings) are stored locally on your device only.

Information the App Collects

Information You Provide

• Profile Information: Your name and/or email, if shared via Sign in with Apple
• Challenge Configuration: Your challenge goals, start date, and which of the 75 Hard rules you're tracking
• Daily Logs: Fitness activities, workout minutes, water intake, weight, sleep, mood, diet, cycle tracking, and skincare entries you log manually
• Progress Photo Checkmark: Whether you've taken your daily progress photo — the app tracks this as a simple yes/no. It does not capture, upload, or store the photo itself; the image stays on your device/camera roll and never touches the app's storage

Information From Apple Health

If you grant permission, the app reads step count, workouts, sleep, and water intake from Apple Health (HealthKit) to automatically fill in your daily log. This only happens with your explicit permission, granted through Apple's own HealthKit authorization screen, and can be revoked at any time in iOS Settings.

Automatically Collected Information

• Crash and Error Reports: If the app crashes or hits an error, basic diagnostic information (device type, OS version, app version, and the error itself) is sent to Sentry, our crash-reporting service, to help us fix bugs. This does not include your health data or personal content.

How Your Information Is Used

Your data is used only to:

• Track your 75-day challenge progress and completion
• Sync your data across your own devices via your iCloud account
• Integrate with Apple Health to auto-fill daily metrics you've authorized
• Generate your analytics, charts, and streaks
• Award badges and achievements
• Diagnose and fix crashes/bugs (via Sentry)

Data Sharing

We do NOT:

• Sell your personal information to anyone
• Share your health data with advertisers or data brokers
• Use your data for advertising or marketing purposes
• Have access to a company-wide database of user data to share in the first place — it lives in your iCloud, not ours

The only outside parties involved are:

• Apple — for Sign in with Apple and iCloud/CloudKit storage, governed by Apple's Privacy Policy
• Sentry — for crash/error reporting only, governed by Sentry's Privacy Policy

One-Time Account Migration (Existing Users Only)

Ascend previously used a different backend provider (Appwrite) for accounts. If you're an existing user migrating to the current version, the app offers a one-time import: you sign into your old account once, and the app copies your existing challenges, daily logs, cycle tracking, activity history, and badges into your iCloud. Your old account credentials are used only for this one-time read and are never stored by the app. New users never encounter this step.

Your Rights and Choices

• Access: Your data is already fully accessible to you at all times, in the app and via iCloud
• Correction: Edit or correct any logged data directly in the app
• Deletion: Profile → "Delete Account" immediately and permanently deletes your entire iCloud data store for the app — this is not a support request that takes days to process; it happens instantly, on your device, using your iCloud account
• Revoke Health Access: Disable HealthKit permissions at any time in iOS Settings → Privacy & Security → Health

Questions about your data or this policy? Contact us at george@georgeoc.com

Data Retention

Your data persists in your iCloud account for as long as you keep the app installed and signed in. Deleting your account (Profile → Delete Account) removes it immediately. We do not separately retain backups of your data — there's nothing on our end to retain, since your data was never stored by us in the first place.

Children's Privacy

Ascend is not intended for users under the age of 13. We do not knowingly collect personal information from children under 13.

Cookies and Tracking

Ascend does not use cookies or third-party advertising trackers. There is no ad network integrated into this app.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last Updated" date above and, where appropriate, an in-app notice.

Consent

By using Ascend, you acknowledge that you have read and understood this Privacy Policy.